Lauren Cochrane 

Asos launch Princess Diana-themed collection

Sharmadean Reid, the woman behind WAH London nails, has expanded into clothes with a range inspired by the idea that ‘Princess Di was really fly’
  
  

WAH London x Asos jumper, £50.
WAH London x Asos jumper, £50. Photograph: ASOS

Sharmadean Reid has fit a lot into her 32 years. Starting the nail-art trend with WAH London, first in Dalston, now with its own product range and a very smart website. Publishing two books. Scoring an MBE in 2015. And as of today, producing a range of clothes for Asos based around the idea that “Princess Di was really fly.”

OK, so you might think that a Princess would be more at home in Kensington than Kingsland Road, but as anyone studying the style of Rihanna would know, Diana has crossed over from Sloane Ranger to become a reference for young women combing the 90s for #styleinspo. There are the tiaras, the hair, the pearls, the Versace dresses. Rihanna has even said that Diana “was gangsta with her clothes”.

Pieces in Reid’s Asos collection – designed for girl bosses like her – include a halterneck blazer dress, a baseball cap with a bow at the back, a tartan-covered iPhone case and loads of pearls. This sweater – with the word royal on the front, loyal on the back - is our favourite. It’s not exactly gangsta – not in the traditional Snoop-Dogg-in-a-massive-hoody sense, anyway – but it does boast excellent swagger: its wearer can proclaim they’re just as royal as any Windsor.

To find discount codes for Asos and other large retailers, visit discountcode.theguardian.com

 

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