LinkedIn Legends: making the corporate world better – one humblebrag at a time

The business networking site has grown to 610 million members, but now a Twitter feed is calling out some of its most shameless self-promoters
  
  

david brent the office
Ricky Gervais as David Brent … a pre-LinkedIn Office legend. Photograph: Adrian Rogers/BBC

Name: LinkedIn Legends.

Occupation: Imagineers.

Experience: Ten years on the world’s leading professional networking site.

Skills: Freeing brands, cutting deals, empowering clients, having zero worries about the way that life has turned out.

Is this people who have an account on LinkedIn? That’s right. Microsoft bought it three years ago, as you may know. It now has more than 610 million users.

And what makes some of them legendary? Constantly trying to inspire other people.

What’s wrong with that? When you manage a team and earn a six-figure salary like I do, people look up to you – it’s your duty to inspire them. Yeah … except that is really just an excuse to announce that you are quite important at work, and that you earn a lot of money. Do you think I can’t tell?

Hey, jealous people will always attack you with their negativity. I’m just trying to make the world a better place, one day at a time. You could start by stopping saying things like that. Yes, you are definitely a LinkedIn Legend.

Awesome! It’s not something to be proud of. A Twitter account called @StateOfLinkedIn has been collating examples of the worst behaviour on the site.

Like what? Apparently, if you want to “become a good leader” you take the first letter of “me”, then “rotate 180 degrees”.

But what does that … ? Ah, I get it. Nice. But it’s completely meaningless! One guy gives his job title as “change wizard”. Someone else tags themselves with the line: “You call it luck, I call it 80 hours a week.”

Profound. It is not profound, it is showing off. Half the time, they are posting pictures of their expensive cars, the other half, it is stories of their extraordinary compassion and generosity (that are possibly made up).

But I thought LinkedIn was just a jobs site? Yes, well, it can be useful when looking for work, but it has become more of a community over the years. It recently launched “reaction” buttons to encourage people to share more on the site.

What kind of community? I have not been on there for a while, to be honest. Imagine a conference of David Brents.

Can’t we just be pleased that they do what they love, and love what they do? Work is not supposed to be enjoyable! That’s why they pay you do it.

Do say: “It is sad that these people can’t more openly seek the reassurance they need.”

Don’t say: ”It’s also funny.”

 

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