Asda has been sold to two billionaire brothers from Blackburn and the private equity firm TDR Capital in a deal that values the supermarket chain at £6.8bn.
Asda, which was bought from the US retail giant Walmart, confirmed the sale to Mohsin and Zuber Issa, who made their fortunes building the EG Group petrol station empire, and TDR.
In a joint statement, Mohsin and Zuber Issa said they were “very proud to be investing in Asda, an iconic British business that we have admired for many years”.
Under the new ownership structure, the Issa brothers and TDR Capital will control Britain’s third-largest supermarket chain. Walmart is not exiting altogether and will retain a minority stake in the business and a seat on the board. The size of the buyers’ stakes and how much they paid for them has not been disclosed. The deal is being financed with £4bn of debt.
- Tesco: 26.8
- Sainsbury’s: 14.9
- Asda: 14.5
- Morrisons: 10.1
- Aldi: 8.0
- Co-op: 6.8
- Lidl: 6.0
- Waitrose: 4.9
- Iceland: 2.4
- Ocado: 1.7
- Others: 4.0
Market share (% in the 12 weeks to 6 September 2020)
The £6.8bn price tag is only slightly more than the £6.7bn Walmart paid for Leeds-based Asda in 1999. Even with the US giant’s financial firepower behind it, Asda has struggled to come out on top in a ferociously competitive grocery market in which budget chains Aldi and Lidl have emerged as worthy adversaries.
Mohsin said buying Asda was not “just a financial investment for us” with the company’s culture very similar to EG, “not to mention our shared northern values, being from just across the Pennines. The brothers bring a wealth of experience in convenience retail as well as brand partnerships, and KFC, Starbucks and Krispy Kreme are among the companies with which EG Group works.
The businessmen leased their first petrol station in 1999 – the same year Walmart bought Asda – and today have more than 6,000 dotted across 10 countries. However, EG’s rapid expansion has been funded by loans, with last year’s accounts showing a debt pile of about £7bn.
Asda is not being merged with EG, which the Issa brothers also co-own with TDR , and some analysts think this is to avoid receiving a red flag from the competition authorities. However, Asda has already started trialling a new convenience brand, Asda on the Move, in three of EG’s forecourts in the Midlands, with more expected to follow.
Asda said it would continue to be based in Leeds and that Roger Burnley would remain as chief executive. The consortium has promised to invest £1bn in Asda over the next three years and to “maintain competitive pay levels” for staff. Neither side would comment on what the deal meant for the company’s long-running legal battle over equal pay, which has reached the supreme court.
1965 Asda comes into being when the entrepreneurial Asquith family, which started out with a chain of butcher’s shops in West Yorkshire, joined forces with the listed company Associated Dairies to launch a new business.
1989 George Davies, the founder of Next, is asked to produce a range of clothing for Asda. The George label blazed the trail for supermarket fashion and continues to be one of the UK’s biggest-selling clothing brands.
1991 Archie Norman, at the time regarded as one of Britain’s best young executives, takes charge of a struggling Asda. The share price has collapsed and he is the only person who applies to be chief executive of the retailer, which it is feared could go bust.
1999 Norman leads a successful turnaround with the help of Allan Leighton, another highly rated executive. The revival becomes the stuff of business school legend, sealed when US retail giant Walmart agrees to pay 220p a share for it (10 times its value when Norman took charge) after a bidding war with Kingfisher (owner of Woolworths and B&Q). The deal valued the chain at £6.7bn.
2005 Asda unveils plans to open a chain of discount food stores called Asda Essentials, but the plan is shelved the following year after the first two stores fail to deliver the expected results.
2010 Asda has a second crack at running small supermarkets, buying the Netto discount grocery chain for nearly £800m. However, the competition watchdog forces it to sell 25% of the stores.
2018 Sainsbury’s and Asda unveil a shock move to merge, creating Sasda, a group bigger than current market leader, Tesco. However, the deal is torpedoed after a year-long investigation by the Competition and Markets Authority.
2020 Walmart says it is in talks to sell a majority stake in Asda but the process is derailed by coronavirus. It starts again over the summer, with a £6.8bn deal finally struck with petrol station billionaires Zuber and Mohsin Issa and private equity firm TDR Capital. At the time of the deal, the Leeds-headquartered company has 146,000 employees and 584 supermarkets and makes profits of £805m on annual sales of nearly £23bn.
The chancellor, Rishi Sunak, said it was “great to see Asda returning to majority UK ownership for the first time in two decades”. However, the GMB union said the consortium needed to give Asda’s 146,000 staff some reassurance about their job security, given the uncertainty created by the sale process and last year’s pay row.
Roger Jenkins, a GMB national officer, said: “They have had enough uncertainty and need to know that their futures are safe and secure.”
Rob McWilliam, the Asda finance director, insisted the business had a bright future ahead of it. “This is about growth,” he said. “There is certainly no plan to close stores. We are looking to make Asda price more accessible to more people.”
Walmart will continue to share its buying power with Asda but over time access to the American company’s systems and technology will end.
The move comes after Walmart’s first attempt to sell the company by merging Asda with its larger rival Sainsbury’s was blocked by the Competition and Markets Authority. This new deal, however, will also require regulatory approval.
Judith McKenna, the chief executive of Walmart International, said the deal created the “right ownership structure” for Asda. “I’m delighted that Walmart will retain a significant financial stake, a board seat and will continue as a strategic partner.”
Asda made its name by offering customers everyday low prices (EDLP in industry jargon) which stood out at time when rivals used buy one, get one free and multi-buy promotions to convince shoppers they were getting a good deal. However, the battle with the discounters has forced all the big supermarkets to lower their prices, leaving Asda without a point of difference.
Shore Capital analyst Clive Black said Asda’s recent sales performance had been “OK to lagging”, with profits falling sharply in recent years. “In the last decade Asda has underperformed the industry, it is the laggard of the big four superstores and is still behind the German discounters.”
Walmart has wanted to quit Britain for some time, as fierce competition made it hard for Asda to make progress, Black said. “For Asda to be a market leader in the UK would require a lot more capital and price investment and I don’t think Walmart were up for the fight,” he added.
“Has Asda been a great investment for Walmart? Absolutely not.”
