The Geneva International Motor Show has been cancelled after the Swiss government banned large events of more than 1,000 people as a measure to help combat the spread of coronavirus.
The annual show is one of the world’s largest automotive events and attracted as many as 600,000 executives and car fans to the city last year. It was due to take place from 2-15 March, but all ticketholders will now be refunded.
The event’s director, Olivier Rihs, said the cancellation could cost the Geneva economy between €200m and €250m (£170m-£213m) because of lost spending. The organisers expected to lose about €2m, although carmakers’ fees to exhibit were non-refundable, he said.
“In view of the current situation and the spread of the coronavirus, the federal council has categorised the situation in Switzerland as ‘special’ in terms of the Epidemics Act,” the cabinet said in a statement on Friday.
“Large-scale events involving more than 1,000 people are to be banned. The ban comes into immediate effect and will apply at least until 15 March.”
The Basel carnival, which is listed by Unesco as an important part of intangible cultural heritage and due to run from 2 to 5 March, is also likely be cancelled.
The ban on large events comes as Europe struggles to contain the epidemic.
Switzerland’s federal office of public health has reported 15 cases of the virus, including in the Geneva, Zurich and Basel city cantons.
Many carmakers had already asked employees from infected areas to avoid travelling to the motor show. However, the organisers had held off cancelling the event, with most of the exhibition stands already built and cars ready to be shipped in around the world to the giant exhibition centre beside Geneva airport.
Maurice Turrettini, the chairman of the show’s board, said: “We regret this situation, but the health of all participants is our and our exhibitors’ top priority. This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision.”
The organisers had sent participants an email as recently as Wednesday saying the event would go ahead as planned, despite Switzerland reporting its first case of Covid-19.
On Friday, before the ban was announced, the motor show’s statement said it was “carefully observing the situation” but made no reference to possible cancellation. It also pointed to World Health Organization advice to “follow good respiratory hygiene”.